Continued from How Decades of World Cup Experiences Helped Build the Foundation of SHG: 2010 The hype around the World Cup in Brazil, the home of Pele and Jogo Bonito, was real. Expectations were high for the host country and their fans. When we landed in Sao Paolo, we got into a taxi and congratulated the driver on his team’s win in their opening match. He proceeded to tell us all the ways in which the team was flawed and how winning 2-0 wasn’t an accomplishment. For the Bra

Continued from How Decades of World Cup Experiences Helped Build the Foundation of SHG: 2006 The 2010 World Cup marked the first time the tournament was held on the continent of Africa. Joanna and I landed in Johannesburg after a 16-hour flight from Atlanta jet lagged and excited for the tournament. The grounds crew were dancing on the tarmac in celebration from their opening draw with Mexico. South Africans were overwhelmingly excited to host the World Cup with hopes of a po

Continued from How Decades of World Cup Experiences Helped Build the Foundation of SHG: 1994 The 2006 World Cup in Germany was a “pinch me” moment after 6 years of working in sports marketing in NYC. Serendipitously, we won a large RFP to execute World Cup hospitality across Germany and Joanna, my future wife and business partner, was the lead event manager for the program. International travel and event execution were certainly part of our skill sets as I had previously help

The World Cup has been part of my life for as long as I can remember. Memories from the 1986 tournament in Mexico, of Diego Maradona almost single handedly beating England with his full field “goal of the century” scoring run followed up with his “hand of god” goal over goalkeeper Peter Shilton. The spectacle of Azteca Stadium and the passion of the fans all forever etched in my memory. In 1989 I was huddled around a small TV in a friends basement, the game was only broadcast

The 2026 FIFA World Cup will be the largest in history, featuring 48 teams, 104 matches, and 16 host cities across the U.S., Canada, and Mexico. Taking place June 11 – July 19, 2026, this historic tournament is about more than the game - it’s about unforgettable experiences. Whether you’re a fan or a brand, our premium hospitality and World Cup expertise are here to elevate every moment.